Content Marketing & SEO - Oxtech Academy

About Course

This practical 12-week Content Marketing & SEO programme is designed to help complete beginners learn how to attract, engage, and convert customers through search engines and valuable content. You will discover how SEO and content marketing work together to grow websites, businesses, and personal brands without relying solely on paid advertising.

Throughout the programme, you will learn how to research keywords, optimise web pages, create high-quality content, build a content strategy, grow an email list, promote content across multiple channels, and measure your results using free industry tools. Every lesson combines clear explanations with practical exercises so you can immediately apply what you learn.

This is not a theory-only course. Each week includes hands-on activities that help you build real marketing skills, leading to a complete SEO and Content Marketing strategy for a business of your choice that you can confidently add to your portfolio.

Understand how SEO and Content Marketing work together to grow businesses online.
Conduct keyword research using free SEO tools.
Optimise websites with on-page and technical SEO best practices.
Create high-quality content that ranks well and provides value to readers.
Build a complete content marketing strategy and editorial calendar.
Use AI tools to improve content research, planning, and writing.
Grow and manage an email list using lead magnets and email marketing.
Create engaging social media content that supports your marketing goals.
Understand content distribution, promotion, and link-building strategies.
Measure website and content performance using analytics and Search Console.
Build a complete SEO and Content Marketing plan for a real business.

Course Content

Week 1: Foundations of SEO and Content Marketing
You will be introduced to how search engines work and how brands use valuable content to attract the right audience online. This section will help you understand keywords, search intent, website visibility, content planning, blog writing, and basic optimization techniques. By the end, you will know how SEO and content marketing work together to help businesses get discovered, build trust, and turn online attention into real results.

Module 1 – What SEO Is and Why It Matters

45:29
Week 1 Module 1 Quiz – Why SEO Matters for a Business
Module 2 – Keyword Research

46:39
Module 2 Quiz – Keyword Research
Module 3 – Keyword Research for beginners

38:39
Module 3 – Keyword Research for Beginners
Module 4 – What Actually Makes a Page Rank

34:01
Module 4 – What Actually Makes a Page Rank
Module 5 – Choosing the KPIs That Prove It’s Working

37:47
Module 5 – Choosing the KPIs That Prove It’s Working
End Of Week One Note

Week 2: Content Marketing
This week introduces you to the fundamentals of content marketing and how valuable content helps attract, engage, and convert your target audience. You'll learn how to create a content strategy, develop different content formats, plan content with an editorial calendar, and align your content with SEO goals. By the end of the week, you'll be able to create content that builds trust, drives traffic, and supports business growth.

Week 3: On-Page SEO
You will learn how to make website pages easier for search engines and users to understand. This week focuses on optimizing page titles, meta descriptions, headings, keywords, URLs, images, internal links, and content structure. By the end of this section, you will understand how to improve a page so it can rank better, attract the right audience, and deliver a clearer experience for people visiting the website.

Week 4: Off-Page SEO
This week focuses on improving your website's authority and credibility beyond your own pages. You'll learn how to build high-quality backlinks, increase brand mentions, leverage social media, and use ethical link-building strategies to improve search rankings. By the end of the week, you'll understand how off-page SEO helps boost your website's visibility, trust, and organic traffic.

Week 5: Technical SEO Essentials
You will understand the behind-the-scenes parts of SEO that help a website perform better on search engines. This week focuses on site speed, mobile responsiveness, crawlability, indexing, site structure, broken links, redirects, XML sitemaps, robots.txt, and basic website health checks. By the end of this section, you will know how to identify technical issues that can affect rankings and improve a website so it is easier for search engines to access, understand, and recommend.

Week 6: Local & International SEO
This week explores how to optimise websites for both local and global audiences. You'll learn how to improve local search visibility with Google Business Profile, local citations, and location-based keywords, while also understanding international SEO strategies like multilingual content, country targeting, and hreflang tags. By the end of the week, you'll be able to optimise websites to reach the right audience, whether locally or across multiple countries.

Week 7: GEO, AEO & LLMO
This week introduces you to the future of search by exploring Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). You'll learn how to create content that ranks in AI-powered search results, appears in answer engines, and is easily understood by AI tools like ChatGPT and Google AI Overviews. By the end of the week, you'll be able to optimise content for both traditional search engines and the next generation of AI-driven search experiences.

Week 8: Measure, Report, and Launch
This week focuses on measuring SEO performance and preparing your strategy for long-term success. You'll learn how to use tools like Google Analytics and Google Search Console to track website performance, measure key SEO metrics, create reports, and identify areas for improvement. By the end of the week, you'll be able to evaluate SEO results, present meaningful insights, and confidently launch an effective SEO strategy.

Week 9: Review & Revision
This week is dedicated to reinforcing everything you've learned throughout the course. You'll revisit key SEO and content marketing concepts, strengthen areas that need improvement, and practice applying your knowledge through revision exercises. By the end of the week, you'll be well prepared for your capstone project and final assessment.

Week 10: Peer Review & Capstone Preparation
This week focuses on refining your final SEO project through feedback and collaboration. You'll review other learners' work, receive constructive feedback on your own project, and make improvements before submission. By the end of the week, you'll have a polished capstone project ready for final assessment.

Week 11: Capstone Project Submission & Final Exam
This week marks the completion of your SEO and Content Marketing journey. You'll submit your capstone project, complete the final assessment, and demonstrate your ability to develop and execute an effective SEO and content marketing strategy. By the end of the week, you'll have showcased the practical skills needed to optimise websites, create high-performing content, and drive organic growth.

Week 12: Graduation & Certificate Preparation
This week celebrates your achievement and prepares you for your next career step. You'll complete the graduation process, receive guidance on accessing your certificate, and learn how to present your SEO and Content Marketing skills through your portfolio, résumé, and LinkedIn profile. By the end of the week, you'll be ready to confidently begin your career in digital marketing and SEO.

About Course

What Will You Learn?

Course Content

Module 1 – What SEO Is and Why It Matters

Week 1 Module 1 Quiz – Why SEO Matters for a Business

Module 2 – Keyword Research

Module 2 Quiz – Keyword Research

Module 3 – Keyword Research for beginners

Module 3 – Keyword Research for Beginners

Module 4 – What Actually Makes a Page Rank

Module 4 – What Actually Makes a Page Rank

Module 5 – Choosing the KPIs That Prove It’s Working

Module 5 – Choosing the KPIs That Prove It’s Working

End Of Week One Note

Module 6 – Content Marketing Foundations

Module 6 Quiz – Content Marketing Foundations

Module 7 – Planning Before Writing

Module 7 Quiz – Planning Before Writing

Module 8 – Topical Authority and the Writing Process

Module 8 Quiz – Topical Authority and the Writing Process

Module 9 – Getting More From What You’ve Published

Module 9 Quiz – Getting More From What You’ve Published

Module 10 – AI Generated Content, Done Responsibly

Module 10 Quiz – AI Generated Content, Done Responsibly

End Of Week Two Note

Module 11 – On Page SEO Foundations

Module 11 quiz – On-Page SEO Foundations (Title Tags)

Module 12 – Meta Descriptions and Meta Tags

Module 12 – Meta Descriptions and Meta Tags

Module 13 – Headings and URLs

Module 13

Module 14 – Fixing URLs and Internal Linking

Module 14

Module 15 – Earning Backlinks and Finding Orphan Pages

Week 15

End of Week 3 Note.

Module 16 – Off Page SEO Foundations

Module 16 Quiz – Off-Page SEO Foundations

Module 17 – Earning Links and Authority

Module 17 Quiz – Earning Links and Authority

Module 18 – Author Authority

Module 18 Quiz – Author Authority

Module 19 – The Nofollow Attribute

Module 19 Quiz – The Nofollow Attribute

Module 20 – Social Media and Rankings

Module 20 Quiz – Social Media and Rankings

End of Week 4 Note

Module 21 – Technical SEO Foundations, Speed, and Migrations

Module 21 Quiz – Technical SEO Foundations, Speed, and Migrations

Module 22 – Crawling and Indexing

Module 22 Quiz – Crawling and Indexing

Module 23 – Duplicate Content and Structured Data

Module 23 – Duplicate Content and Structured Data

Module 24 – Social Previews and Meta Directives

Day 24 Quiz – Social Previews and Meta Directives

Module 25 – Sitemaps, JavaScript, and Staging Security

Module 25 – Sitemaps, JavaScript, and Staging Security

End Of Week 5 Note

Module 26 – Local SEO Tactics

Module 26 Quiz – Local SEO Tactics

Module 27 – The History and Mechanics of Google Local

Module 27 Quiz- The History and Mechanics of Google Local

Module 28 – Google Business Profile and Google Places

Module 28 – Google Business Profile and Google Places

Module 29 – Localization and Going International

Module 29 – Localization and Going International

Module 30 – Wrapping Up Local and International SEO

Module 30 Quiz – Wrapping Up Local and International SEO

End Of Week 6 Note

Module 31 – What Is GEO and AEO

Module 32 – Where the Industry’s Money Is Going

Module 33 – LLMO and Answer Engine Tracking

Module 34 – Tactics for Earning AI Citations

Module 35 – Expert Perspective and Wrapping Up AEO

Module 36 – SEO Reporting to the C-Suite

Module 37 – KPIs, Revisited for Leadership

Module 38 – Capstone, Part One: Site and Competitor Audit

Module 39 – Capstone, Part Two: Build a Reporting Deck

Module 40 – Capstone, Part Three: Present and Wrap Up