Social Media Management/Marketing

About Course

Social media has become one of the most powerful tools for businesses to attract customers, build communities, and grow their brands. Behind every successful brand is a strategy, and skilled Social Media Managers are the people who bring that strategy to life.

This 12-week Social Media Marketing & Management programme is designed to teach you how to manage business accounts professionally, create engaging content, grow online communities, analyse performance, and run effective marketing campaigns across today’s leading social platforms. You’ll learn how to turn ideas into content that captures attention, builds trust, and drives real business results.

Throughout the programme, you’ll work on practical projects using tools like Canva, CapCut, Meta Business Suite, and platform analytics while developing a professional portfolio. Whether you want to work with clients, join a marketing team, or grow your own business online, this course gives you the practical skills and confidence to succeed.

Understand how social media marketing supports business growth.
Build effective social media strategies for different brands and industries.
Identify target audiences and create detailed buyer personas.
Plan and manage content calendars for multiple platforms.
Design engaging graphics and create short-form video content using Canva and CapCut.
Write compelling captions that increase engagement and conversions.
Manage online communities, respond to customers, and build brand loyalty.
Measure performance using social media analytics and reporting tools.
Understand the basics of paid social media advertising using Meta Ads Manager.
Build a client-ready portfolio and confidently offer social media management services.

Course Content

Week 1 – Foundations of Social Media Marketing
You will be introduced to the core principles of social media marketing, including how platforms work, why brands use social media, and how content supports visibility, engagement, community building, and sales. This section gives you a clear understanding of social media as a marketing tool and prepares them for creating effective strategies across different platforms.

Module 1 – Your Personal Brand & What Social Media Marketing Really Is

38:21
Module 1 Quiz – Personal Branding & Introduction to Social Media Marketing
Module 2 – Overview of Major Social Media Platforms

39:05
Module 2. Quiz – Overview of Major Social Media Platforms
Module 3 – Platform Comparison, Cross-Platform Content & Practice

18:28
Module 3 Quiz – Social Media Marketing vs Casual Posting & Understanding Social Media Algorithms
Module 4 – Social Media Marketing vs Casual Posting + The Algorithm

40:20
Module 4 Quiz – Setting SMART Social Media Goals for a Brand
Module 5 – SMART Goals & Week 1 Assignment

34:59
Module 5 Quiz – Choosing the Right Platform for a Brand
Week 1 Assignment

Week 2 – Building a Social Media Strategy
This week teaches you how to create a social media strategy that aligns with business goals. You'll learn how to define your target audience, choose the right platforms, set clear objectives, develop a content plan, and measure success using key performance indicators (KPIs). By the end of the week, you'll have a practical social media strategy ready to guide your content and marketing efforts.

Week 3 – Content Strategy & Planning
You will explore how to create purposeful social media content that supports brand goals, attracts the right audience, and drives engagement. This section covers content pillars, audience research, campaign planning, content calendars, posting frequency, platform selection, and how to organize ideas into a clear and consistent social media plan.

Week 4 – Community Management
This topic focuses on how to build, engage, and maintain an active online community around a brand. It covers responding to comments and messages, managing conversations, handling feedback, encouraging audience interaction, maintaining brand tone, and creating a positive relationship between the brand and its followers.

Week 5 – Content Creation & Brand Consistency
This week focuses on creating engaging content that reflects a strong and consistent brand identity. You'll learn how to develop content for different social media platforms, maintain a consistent brand voice and visual style, and use storytelling to connect with your audience. By the end of the week, you'll be able to create content that strengthens brand recognition and drives meaningful engagement.

Week 6 – Analytics & Performance
You will understand how to measure what is working on social media and use data to improve future content and campaigns. In this module, you will explore key metrics such as reach, impressions, engagement, follower growth, clicks, conversions, and audience response. You will also learn how to read platform insights, identify patterns, prepare simple performance reports, and explain results in a way that helps brands make smarter marketing decisions.

Week 7 – Introduction to Paid Social Media
You will be introduced to how paid advertising works across social media platforms and why brands use ads to reach specific audiences. This section covers ad objectives, targeting, budgets, platforms, campaign structure, and the basic elements of an effective paid social media campaign.

Week 8 – Turning Your Skills Into a Business
This week shows you how to transform your social media management skills into a profitable career or business. You'll learn how to build a personal brand, create service packages, price your services, find clients, and manage client relationships professionally. By the end of the week, you'll have a clear plan for launching and growing your own social media management business or freelance career.

Week 9 – Review & Revision
You will revisit the major areas covered in the Social Media Marketing course and strengthen your understanding before the final stage. This section helps you review key concepts, clarify challenging areas, and prepare for practical tasks, project work, or assessment.

Week 10 – Peer Review & Capstone Preparation
You will review each other’s social media work, share constructive feedback, and refine their content, strategy, and campaign ideas before the final project. This stage prepares you to apply everything covered in the course by developing a practical, well-structured social media marketing capstone project.

Week 11 – Capstone Project Submission & Final Exam
You will submit your final Social Media Marketing project and complete an exam to demonstrate your understanding of the course. This stage assesses your ability to create content strategies, plan campaigns, understand audience targeting, manage social platforms, analyze performance, and apply your skills in a brand-focused way.

Week 12 – Graduation & Certificate Preparation
You will complete the final requirements for the Social Media Marketing course, including project confirmation, exam review, attendance checks, and certificate processing. This section marks the end of the course and prepares you to showcase your skills, portfolio work, and readiness to manage social media professionally.

About Course

What Will You Learn?

Course Content

Module 1 – Your Personal Brand & What Social Media Marketing Really Is

Module 1 Quiz – Personal Branding & Introduction to Social Media Marketing

Module 2 – Overview of Major Social Media Platforms

Module 2. Quiz – Overview of Major Social Media Platforms

Module 3 – Platform Comparison, Cross-Platform Content & Practice

Module 3 Quiz – Social Media Marketing vs Casual Posting & Understanding Social Media Algorithms

Module 4 – Social Media Marketing vs Casual Posting + The Algorithm

Module 4 Quiz – Setting SMART Social Media Goals for a Brand

Module 5 – SMART Goals & Week 1 Assignment

Module 5 Quiz – Choosing the Right Platform for a Brand

Week 1 Assignment

Module 6 – What Is Strategy? & The Three Types of Strategy (Overview)

Module 6 Quiz – What Is Strategy?

Module 7 – Brand Strategy, Social Media Strategy & Content Strategy (Deep Dive)

Module 7 Quiz : Brand, Social Media & Content Strategy

Module 8 – Building a Social Media Strategy Business Goals & Target Audience

Module 8 Quiz – Business Goals & Target Audience

Module 9 – Creating a Customer Avatar (Buyer Persona) & Full Case Study

Module 9 Quiz – Customer Avatar & Case Study

Week 2 Assignment

Module 11 – Content Pillars

Week 3 Module 1 Quiz – Content Pillars

Module 12 – Content Mix

Module 12 Quiz

Module 13 – Content Calendars — What They Are & Why They Matter

Module 13

Module 14 – Finishing the Calendar, Full Example & Best Practices

Module 14 Quiz

Week 3 Assignment

Module 16 – What Is Community Management & Why It Matters

Module 16 Quiz – What Is Community Management

Module 17 – Engaging Professionally — Comments & Direct Messages

Module 17 Quiz – Responding to Comments and DMs

Module 18 – Handling Negative Feedback & Complaints

Module 18 Quiz – Handling Negative Feedback & Complaints

Module 19 – Building Community, DMs for Conversion & Common Mistakes

Module 19 Quiz – Building Community & DMs for Conversion

Week 4 Assignment

Module 21 – Canva for Social Media Graphics

Module 21 – Canva for Social Media Graphics (Practical)

Module 21 Quiz – Canva for Social Media Graphics

Module 22 – Writing Captions That Drive Engagement

Module 22 – Writing Captions That Drive Engagement

Module 23 – Creating Reels & Short-Form Video with CapCut

Module 23 Quiz – Creating Reels & Short-Form Video with CapCut

Module 24 – Brand Voice, Tone & Visual Consistency

Module 24 – Brand Voice Tone & Visual Consistency

Module 25 – Batching Content & Building a Weekly Content Calendar

Module 25 Quiz – Batching Content & Building a Weekly Content Calendar

Module 26 – Key Social Media Metrics

Module 26 – Key Social Media Metrics

Module 27 – Using Native Platform Analytics

Module 27 – Using Native Platform Analytics

Module 28 – Creating a Simple Monthly Performance Report

Module 28 – Creating a Simple Monthly Performance Report

Module 29 – Adjusting Content Strategy Based on Data

Module 29 – Adjusting Content Strategy Based on Data

Module 30 – Competitor Analysis Basics

Module 30 – Competitor Analysis Basics

End of Week 6 Challenge

Module 31 – Boosting Posts vs. Running Campaigns

Module 32 – Introduction to Meta Ads Manager

Module 33 – Audience Targeting Basics

Module 34 – Reading Basic Ad Performance Metrics

Module 35 – Writing Ad Copy & Choosing Ad Creative That Converts

Module 36 – Building a Social Media Management Portfolio

Module 37 – Pitching Services to Clients

Module 38 – Pricing Packages and Writing Proposals

Module 39 – Managing Multiple Brand Accounts Professionally

Module 40 – Client Onboarding & Communication

Week 9 – Review & Revision You will revisit the major areas covered in the Social Media Marketing course and strengthen your understanding before the final stage. This section helps you review key concepts, clarify challenging areas, and prepare for practical tasks, project work, or assessment.

Week 9 – Review & Revision
You will revisit the major areas covered in the Social Media Marketing course and strengthen your understanding before the final stage. This section helps you review key concepts, clarify challenging areas, and prepare for practical tasks, project work, or assessment.